Patriotism, Cosmopolitanism, Consumer Ethnocentrism and Purchase Behavior in Kazakhstan
نویسندگان
چکیده
منابع مشابه
consumer ethnocentrism and its relation with patriotism and cosmopolitanism characteristics among students of university of isfahan
consumer ethnocentrism as an important factor in consumers’ buying decisions of local or imported products has been the topic of so many researches. for this reason the present study by taking 230 students of university of isfahan as its statistical sample, first has tried to measure their ethnocentrism in consumption context, then by use of regression analysis the relation of consumer ethnocen...
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ژورنال
عنوان ژورنال: Organizations and Markets in Emerging Economies
سال: 2010
ISSN: 2345-0037,2029-4581
DOI: 10.15388/omee.2010.1.2.14298